Canadian alternative pop artist Apricity has released her new music video “Allison Wonderland
The video explores a love story gone awry, surrounded by a cast of Lewis Caroll and Tim Burton inspired characters. The song was created by an A-star team, including Juno-nominated and platinum awarded music producer Thomas McKay at Exeter Sound Studios, legendary mixer/engineer Vic Florencia, and Canadian songwriter Greg Critchley
The track serves a perfect combination of pop and rock, with driving guitars and drums and a hook that will be stuck in your head for days. The song explores the emotions of a person in a less than perfect relationship who uses imagination and fantasy to cope.
The video was shot by Dropout Entertainment’s Jesse Read, Shannen Frost & Benjamin Gibson and Directed / Edited by Read.
The video features Apricity as Allison, first portrayed as the Queen of Hearts, with her perfect King (played by Craig Laws) and surrounded by a group of fantastic and zany friends and followers. As the video progresses, the viewer can see her perfect king appear as her executioner, but every time he convinces her to take another sip of her drink, everything looks normal again, representing the way a manipulator can change his victim’s perspective
The first scene of the music video is the classic Alice In Wonderland tea party, shot in Puslinch and features Melanie Busst, Charmaine Carr, Melissa Lorr, Stella Lucia, Walter Scales II, Leora Singer & Abtin Esmaeilladib as a modern twist on classic characters like The White Rabbit, Cheschire Cat and The Caterpillar1. The second scene was shot in Templin Garden in Fergus which provided the perfect backdrop for the fantasy theme, featuring beautiful oldschool brickwork leading right down to a stunning river.
Apricity says, “We scouted many locations for this, but couldn’t get the right feel until we found The Templin Gardens in Fergus. The feeling needs to be there. It needs to suit the song and mood and what we are trying to create”.
Adding, “My previous videos also have the fantasy-telling story factor, so this is a continuation in that sense. I want to create a story that leads the audience into a different world. Obviously the name of the song suits the visuals we created, with a little twist of Tim Burton-esque horror blended in”.
In conclusion, Apricity’s new music video “Allison Wonderland” is a twisted pop rock fantasy that explores a love story gone awry. The song is a perfect combination of pop and rock, with driving guitars and drums and a hook that will be stuck in your head for days. The video features Apricity as Allison, first portrayed as the Queen of Hearts, with her perfect King and surrounded by a group of fantastic and zany friends and followers. The video was shot in two locations, Puslinch and Templin Garden in Fergus, and features a modern twist on classic characters like The White Rabbit, Cheschire Cat, and The Caterpillar.