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Money is tight while they work long and weird hours, travel incessantly, are isolated from their friends and family at home, and have ample access to drinks and drugs. They write, record, release, and promote, and then repeat the cycle over and over again. And now, more than ever, the industry demands constant content, lest they are forgotten in the ocean of songs hitting Spotify every Friday. But then they get in the van and, especially in Canada, drive absurd distances between low-paying gigs for a tour they likely had to book themselves.
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I can’t tell you how many artists I see on Spotify with hundreds of thousands or millions of streams, but can’t get even 100 out to their local (or any) shows. Or get anyone to back their crowdfunding campaign. Or support them in any way whatsoever. These listeners are not fans of the artists, they are fans of the playlist these songs got included on. You must understand this new world of streaming we are in. 10 million plays ain’t impressive anymore. Know what is impressive? Bottom lines.
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