Introducing BLUE LAVA
Money is tight while they work long and weird hours, travel incessantly, are isolated from their friends and family at home, and have ample access to drinks and drugs. They write, record, release, and promote, and then repeat the cycle over and over again. And now, more than ever, the industry demands constant content, lest they are forgotten in the ocean of songs hitting Spotify every Friday. But then they get in the van and, especially in Canada, drive absurd distances between low-paying gigs for a tour they likely had to book themselves.
I can’t tell you how many artists I see on Spotify with hundreds of thousands or millions of streams, but can’t get even 100 out to their local (or any) shows. Or get anyone to back their crowdfunding campaign. Or support them in any way whatsoever. These listeners are not fans of the artists, they are fans of the playlist these songs got included on. You must understand this new world of streaming we are in. 10 million plays ain’t impressive anymore. Know what is impressive? Bottom lines.
Meet Curvo, a guitar that’s far from traditional. Although the knee-jerk term is to call Curvo an electric guitar, it is in fact, an electronic guitar that works using touch and velocity sensors sort of like a MIDI controller. The absence of strings, however, isn’t a feature but rather the consequence of a feature. You see, unlike any guitar ever made, Curvo comes with a radically curved fretboard that’s designed to make playing, jamming, and shredding much more comfortable without causing repetitive strain injury to parts of your palm, fingers, and wrist.
It was the biggest disaster in the history of the music business — and almost nobody knew. This is the story of the 2008 Universal fire.
Chuck Berry, 1958.CreditCreditPhoto Illustration by Sean Freeman & Eve Steben for The New York Times. Source Photograph: Michael Ochs Archives/Getty Images.